from Lowrance

Darrell J. Lowrance: 1938 – 2019

We are deeply saddened to share news of the passing of Darrell J. Lowrance, founder of the Lowrance brand.

Darrell served as President and CEO of Lowrance Electronics from 1964 to 2006, and was responsible for many breakthroughs in the industry.

In addition to inventing the first recreational sonar product for anglers, the Fish-Lo-K-Tor — known fondly as the “Little Green Box”, he led the development of the first graph recorder, the first integrated sonar/GPS unit, and many others. These innovations form the foundation of today’s Lowrance products and vision.

The first commercial depthfinder from Lowrance

As a leader in the fishing and marine community, Darrell was a member of the Board of Directors for AFTMA (American Fishing Tackle Manufacturers Association – later to become the American Sport fishing Association) from 1978-1986, and again in 1988. He was inducted into the Bass Fishing Hall of Fame in 2013.

“With his passing, the world has lost a great man and a true visionary,” said Leif Ottosson, Navico CEO. “Darrell’s passion for fishing, design, and his dedication to driving the marine electronics industry forward led to innovative ideas and products that have shaped the fishing experiences for millions of anglers globally during the past 60 years.”

In memory of Darrell’s work, many of the competitors at the Knoxville Bassmaster Classic last weekend wore commemorative blue ribbons during Sunday’s final weigh-in.

We mourn this loss and we offer our sincere condolences to Darrell’s wife, Kathleen, and to his family.

Team Lowrance