WHAT: Second-Annual Spring Opener Event featuring Bro’s Bros!
WHEN:9:00am – 3:00pm, Saturday, April 25, 2026
WHERE: IN-PERSON April 25 at the St. Croix Factory, 856 4th Avenue North, Park Falls, Wisconsin and ONLINE at stcroixrodfactorystore.com April 25 through May 3
SHOP:Be the first to get on the fish after ice-out with special deals on rods, reels, combos, tackle and apparel (in-person and online), plus other great in-person deals on the latest gear from NORTHLAND TACKLE, EUROTACKLE, CATCH & COOK, GAZELLE TENTS, AFTCO, OnX FISH, and more!
LEARN:FREE advanced fishing seminars from Brian “Bro” Brosdahl, Joel Nelson, and Blake Tollefson 10:00am – 11:00am: Blake Tollefson / Modern Panfish Tactics 11:30am – 12:30pm: Joel Nelson / Finding Fish in the Modern Era 1:00pm – 2:00pm: Brian Brosdahl / Jumbo Perch & Panfish Spring FeverEAT:Free fish fry for in-person attendees, brought to you by the St. Croix Factory Store and our friends at Catch & Cook
SAVE $30 ON YOUR WARRANTY CLAIM: IN-Person Attendees only… Pre-register a warranty claim for a broken St. Croix Rod HERE before 11:59 PM on Wednesday, April 22 and save 50% on your warranty replacement fee! Bring your broken rod to the event and if your replacement rod is in-stock, we’ll have it ready for you to pick up!
CAN’T MAKE THE EVENT IN PERSON? You can still shop all the great deals at stcroixrodfactorystore.com beginning at 7:00am Central Time on Saturday, April 25 through midnight on Sunday, May 3. You can also view and participate in any of the fishing seminars via live stream on the St. Croix Rod Facebook Page, or watch them at your leisure on the St. Croix Rod YouTube Channel. Watch for more information at stcroixrodfactorystore.com
A couple years ago i started using a Fluke Stick on Texas and Carolina rigs. Got a six pounder at Eufaula on one Texas rigged in practice for a tournament.
Last year i decided to play around with one Neko rigged. But frugal, or cheap, me used what i had. No 50 cent special weights or hooks.
i had some tiny screws in my tool box. Found sticking a hole in end of Fluke Stick with an ice pick then screwing it in was easy. Stayed through several fishk did not get thrown out. i rig about ten ahead of a tournament.
And i used either a #1 weedless hook or a straight-shanked #1 Gamakatsu hook I had in my tackle box.
That worked for a 6 pounder at Hartwell last April in the Potato Creek tournament.
I do put a ring around the Fluke |Stick – they are tough and hold up a long time.
I got on pattern for two-pound spots at Hartwell and i could land three or four on one Fluke Stick before getting out another one!
Try it, you might like it. And if you want to spend more, buy the special hooks and leads.
ready to rig Neko rigs
if you can see, the #4 1/2 inch screws are about 1/64 ounce. #6 3/8 inch screws are about 1/32 ounce. The #6 are longer and thinner, so easier to insert.
I may try the thicker hooks in practice, but light wire hooks make hook ups easy. But i throw them on medium-fast action St Croix rods and 14-pound Sunline, so i worry i need a stronger hook
Did you go deer hunting or deer shooting last weekend? I often get criticized for making a distinction, but it is an important one to me.
I grew up going to dove shoots and going quail hunting. That shows the difference pretty good. Dove shoots are hiding on a field or water hole waiting for the doves to come to you. Quail hunting means going out to look for the birds, usually with dogs.
To find quail, you must know something about their movements and habits. To shoot doves, you only have to know where they feed or water.
I admire anyone willing to put in the time and effort to learn the habits of a big buck and do everything needed to get a shot at him. It takes hours of study and work.
I have no problem with folks putting out a corn feeder then shooting a deer that comes to it. It is legal. But it is shooting, not hunting. I don’t think I could be real proud or brag about such a “trophy.”
Planting food plots is the same thing, it just takes more effort. You plant something the deer want to make them come to you to get shot. If you like that, I have no problem as long as it’s legal.
I worry young folks are taught to place all their emphasis and efforts on killing, not the whole hunting experience. I see pictures of kids five and six years old with their first deer. Great. But hopefully their training will go past that point. At that age all they did was sit where told and make a shot. At least they probably have some training on hitting the target.
I am proud of the first buck I killed when I was 18 years old. I had actually patterned him and placed a climbing stand in the right place to get a shot. Some of it was luck but it did take some effort. I spent the whole archery season and the first three weeks of gun season learning about him. Back then that was a lot – each season lasted four weeks! No corn involved. His full shoulder mount hangs on my office wall.
I have killed much bigger bucks, but they were all just by accident, or “luck.” Linda and I both love venison so for years I preferred shooting a doe. I would shoot any legal deer. I still do. And I wait near a corn feeder. I do not hunt them I wait for them to come to me to go to my freezer.
The biggest is a big nine-pointer I shot on my hunting club years ago. And I was a little embarrassed. In 1985, I nailed two boards between forks in a sweetgum tree and put in spikes to climb up to the simple stand of one 12-inch-wide board.
That stand was on an old fire break between a hardwood bottom and a pine hillside. And I killed more than 30 deer from it, it was on a natural feeding area transition to a bedding area.
I had a slight view of an old logging road about 100 yards up the hill but had never taken a shot at any deer on it. And it was rare to see a deer walking down such an open road.
That day during rut I was about to climb down from the morning hunt. I glimpsed movement on the road and when I looked in my scope I could see a deer walking along. I glimpsed horns, so I waited on a clear shot and made it. When I got to the deer I was surprised by the size of the rack.
As I loaded the deer another club member stopped, looked at the deer and said “You got him.” It was a big buck he had been hunting all season, had seen several times but had never had a good shot.
I had killed his trophy with no special effort; it was just in the wrong place at the wrong time. And I do have the antlers – on the wall of my garage. I take no pride in killing that deer.
I learned to hunt squirrels growing up so I’m somewhat prejudiced. It took time to learn their habits and what to expect at different times and even on different days. That training helped me kill my first deer and some more after it.
I encourage parents to take their kids hunting. And even take them shooting. But please teach them that there is more to hunting than just killing something. Video games teach them enough of that!
After deer season, try squirrel hunting. It can extend your time in the woods and is great teaching tool.
Big Bite Debuts New Sensation Fuzzy Stick, it looks weird but catches fish
By The Fishing Wire
Irving, TX –The Big Bite 4″ Scentsation Fuzzy Stick is creepy, crawly, and killer on bass. Featuring “fuzzy” appendages that are designed to drive fish crazy, the Scentsation Fuzzy Stick is truly unique and already has a proven track record.
“I first started using the Scentsation Fuzzy Stick at the St. Lawrence River tournament last year, which I won,” explains Big Bite pro Michael Neal, referencing his 2024 victory on the Bass Pro Tour. “It’s a bait that can mimic a variety of forage such as shad, bluegill, gobies, and crawfish. It’s all dependent on the color selection.”
The Scentsation Fuzzy Stick also shines in a variety of different techniques. “It can be fished a lot of different ways as well, including on a drop shot, nail weight, or Ned rig,” says Neal. “I feel like the bait shines on pressured fish that need a different profile to react. The skirt material is almost constantly moving with the water, so it looks much different than anything we currently have in the Big Bite lineup.”
Featuring Scentsation technology designed for bigger and longer bites, the Big Bite Scentsation Fuzzy Stick is available in 6 proven colors and comes 5 per pack.
For more information on Big Bite Baits, please visit their website HERE, or find them on Facebookand other social media avenues.
For additional questions or inquiries, please email marketing@gsmorg.com. Or, if you’d like to see the entire family of GSM brands, please visit www.gsmoutdoors.com.
About GSM Outdoors:
Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!
Whitewater Fishing B.A.S.S. tournament pro, Alex Redwine, talks fishing the transition period
Muskegon, MI – On most waters, smallmouth bass have either transitioned from post-spawn into summer behavior – or are already in summer mode. Smallmouth bass will spawn in water temperatures between 58 and 70 degrees – and water temps are steadily rising, especially with recent warm spells.
What better way to figure out a program for tracking transition period smallies than talk to a pro angler, in this case, Whitewater Fishing B.A.S.S. tournament pro, Alex Redwine.
Having spent the last week fishing Lake St. Clair, Redwine was thrown into exactly this situation: Where are the bass now that they finished up the spawn? Many anglers are facing the same situation, so we quizzed him on recent and current on-the-water experience fighting the good fight.
“This part of June can always be a tricky time of year. Smallies are just getting off their beds and they get less grouped up as they start moving to their summertime spots,” said Redwine.
“There might be a few leftover fish, but 90% of them are done spawning. They’re in transition and aren’t 100% feeding up yet because the summer water temperatures in a lot of cases haven’t arrived.”
On St. Clair, Redwine found shallow water temps around 69-70 degrees and out a little deeper, in the 62- to 64-degree range. He felt like the deeper water had to warm up more before the fish would really start feeding, as well as the shallower waters warming up a little bit more to get them to start pulling out.
Where to look? Redwine worked both shallower and in-between depths looking for fish, as well as hitting transition spots like points where fish will often group up.
He also discovered a mayfly hatch, something he urges anglers to watch for in late June across the Upper Midwest. “After the spawn, the fish are pretty skinny and wanting to feed up, so if you can find where the mayflies are hatching, you can intercept them feeding on the carcasses, even if they haven’t moved entirely deep to feed up on baitfish.”
Post-Spawn Through Summer Smallies 1
Top Presentations
“During this transition period, the first thing I’ll do is throw a 3- to 4-inch swimbait – like a Keitech – something I can cover a lot of water with. The fish can be really spread out during this period but still aggressive, so this is a perfect bait for putting the gas on the trolling motor.”
Redwine says that covering real estate with a swimbait allows him to find out where fish might be starting to group up.
Then, if he gains confidence in an area, Redwine will put the swimbait rod down and pick up a Ned Rig or dropshot rod and really dial into an area.
Dialing into gear, Redwine throws swimbaits and Ned Rigs on a 7-foot medium-power, fast-action rod with a 2500 or 3000 size reel and 10- or 15-pound braid depending on how rocky and snagging the terrain is – which he terminates to either an 8- or 10-pound fluoro leader.
“On St. Clair, the bass will spawn anywhere from 3 to 10 feet of water – and the depth in the middle is 18 to 20 feet – so I caught most of my fish targeting that 9- to 14-foot range because there were still some fish that weren’t fully out deep.”
For anglers stuck in this predicament right now, Redwine suggests mapping where you think the smallmouth spawned and then draw out paths from there – first stops for where the fish will move post-spawn, like a secondary point coming out of a pocket or creek.
“Obviously, you need to intercept them on that path from their spawning site to deeper waters,” noted Redwine. “It can take a lot of looking around.”
Post-Spawn Through Summer Smallies 2
Smallie Summer Mode
Redwine says when the water temp in shallower and mid-depths reaches about 75 degrees is when smallmouth bass have transitioned to summer mode and head deeper collectively. That’s when he’ll start fishing deeper, relying heavily on his electronics, and fishing four basic ways – Ned Rig, shakey head, FFS minnow, or topwater.
“And not only is it a water temperature thing that pushes the bass out deeper,” noted Redwine. “They’re following baitfish that are leaving shallower spots and taking up residence over deeper water. Follow the food, find the fish.”
Redwine added that not all his deeper water summer smallie fishing is in no man’s land. A lot of times he’s looking for the shade of deeper banks near shore where the fish will congregate.
“In terms of presentations, my summertime smallie confidence bait is a shaky head. Seems like when the fishing gets tougher, I can always rely on it to put fish in the boat. The other thing is fishing topwaters over the bait high in the water column. When the bass really want to feed up after the spawn you can do some serious damage with a popper or walking bait.”
Post-Spawn Through Summer Smallies 3
Stay Comfortable
To follow—and catch—smallies the entire open-water season, an angler must be prepared for cold, snow, rain, and then heat. Redwine says he starts off in the early spring in the Great Lakes Pro Insulated Jacket and Bib, which gives him “excellent range of movement” and “isn’t bulky for how warm it is.”
Then, as spring wears on, he’s never without his Great Lakes Pro Jacket and Bib in case of routine wet, cool, and drizzly weather.
“I’ve put that stuff away for the season, but have been living in my Whitewater Rays Performance Hoodiewith the built-in gaiter that protects my face and neck—as well as the rest of me from UV while being in the sun all day. For the same reason, I’m wearing the Prevail Pants to protect my legs. And it’s all super breathable and cool.”
Looking Ahead
Currently on break from B.A.S.S., but looking at two events in August, Redwine has been fishing “a lot of local stuff” and has his fingers crossed to qualify for the 2026 Bassmaster Classic. Whitewater continues to root for the young gunslinger and thanks him for sharing a few tips to catch more smallmouth bass in this time of post-spawn to summer transition.
About Whitewater
Whitewater performance fishing apparel gives anglers distinct advantages whenever Mother Nature’s unpredictability conspires to ruin angling adventures. Whether faced with wind, rain, snow, sun, or extreme temperatures, Whitewater apparel equips anglers with the ability and confidence to overcome the elements, so they apply their focus and energies on fighting fish, not the conditions. Whitewater is a brand by Nexus Outdoors, headquartered in Muskegon, Michigan, USA. Learn more and order at whitewaterfish.com.
An American Fishing Story While you were hopefully staying healthy and going fishing during the COVID pandemic, St. Croix Rod used our six-week shutdown to improve our processes and products for the benefit of our anglers. The VICTORY Series is one specific, direct, and tangible result of those efforts.
Five years later, VICTORY remains one of our most-popular rod series ever. Here’s why it has such broad appeal with anglers…VICTORY Defined
VICTORY is a comprehensive, high-performance bass-rod series, designed and handcrafted start to finish on US soil in Park Falls, Wisconsin.
VICTORY is one of the lightest and best-balanced rods ever created by St. Croix Rod.
VICTORY has all of St. Croix’s top technologies, including IPC, ART, FRS, and TET.
VICTORY is a great value. Most models retail at $210 or less. Some below $200. All are backed with a 15-year warranty.
SCIII+ is Born
Utilized today in AVID, AVID Walleye, and AVID Panfish series rods, SCIII+ was born with the VICTORY Series. The hybrid carbon fiber material allows us to build extremely light and strong rods while customizing actions to optimize them for specific techniques and applications. Ryan Teach is a total bass nut. He’s also St. Croix’s VP of Innovation. Watch the video to learn how and why our SCIII+ material was developed, and what it means to you when you fish a VICTORY rod.VICTORY for All
Speaking of specific techniques and applications, VICTORY includes 25 distinct models. Check out our highly detailed Recommended Technique Chart to learn what we designed each specific VICTORY rod to do.Our Doors Are Open to You
As proud as we are of our VICTORY rods, we’re equally proud of every rod we put into your hands. If you’re ever going to be in our neck of the Northwoods, we’d love to show you how our passionate people do all of it. Schedule a St. Croix Rod Factory Tour by calling us at 715-997-3950 or emailing us at factorytour@stcroixrods.com.Not coming to our area? Watch this video to see exactly how each VICTORY rod is crafted from start to finish. NEED A NEW ROD? SHOP VICTORY
About St. Croix Rod Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for over 75 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major American producer to still build rods entirely from design through manufacturing. The family-owned company owns and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Avid®, Premier®, Imperial®, Triumph®, Mojo, and BASS X, St. Croix is revered by all types of anglers from around the world. The St. Croix Family of Brands includes St. Croix Rod, SEVIIN Reels, St. Croix Fly, and Rod Geeks.
“Schools out schools out, teacher let the mules out.” On the last day school back in 1962 I was not too sensible but was as excited as a twelve-year-old could be so I sang such nonsense.
All I could think of was seemingly endless days ahead of fishing, building treehouses and huts, damming Dearing Branch, camping out, swimming, climbing trees and just generally growing up wild in Georgia.
At that age I would climb anything without fear. Dearing Elementary School was an old brick building and each corner had decorative recesses about two inches deep every three feet or so going up the side.
I usually hung around school to ride home with daddy, the principal of the school. For several years, as soon as everyone else left the last day of school, I would go out and climb up on the roof. It was like my own private world, with many toys lost up there during the year.
I also found a way to get into the area above the ceiling. I had to be very careful to step on the rafters, a misstep would put me through the fiberboard ceiling tiles.
I found the old school bell there, suspended in front of a vent to the outside. It was long unused, I never heard it ring. I wonder if it still hangs hidden out of sight.
I think I tried to climb every tree on our farm. One “fun” activity was to climb a small sweetgum maybe 20 feet high and get one of my friends to chop it down. It was a crazy ride as it fell and you had to be careful since your body weight would make the tree turn as it fell, making you hit back first under the tree if you didn’t jump to the side at exactly the right time.
I am surprised I lived through some of those years and one tree climbing almost killed me. I had climbed a big sweetgum at the corner of our hog pen fence. The wire fence had boards and post holding it up and had been patched by old barn boards.
A limb broke or I lost my hold and fell, back first. I hit the ground looking up at the top of jagged 2/4 that I had missed by inches. I came “that close” to impaling myself.
Most of our activities were not so dangerous, although many required hard work, more than we would have wanted to do if productive around the farm. But we were having fun, not working.
Dearing Branch came under the fence at our property line, widened out in a sandy area then got narrow where it ran between two trees. Every summer we tried to dam it to make a pond, the narrows at the trees made a natural place for it.
We tried piling sand for a dam but the natural flow would soon wash it away. We improved our efforts by bringing croker sacks and filling them with sand. They held up longer but the water flow would soon eat under and around them.
We spent endless hours dragging an old railroad crosstie a couple hundred yards through the woods to the branch. We would drag it about ten feet and stop to rest. Those things are heavy!
It made a great base for our dam. That summer the crosstie and sandbags worked to make a pool about 30 feet long and 15 feet wide. And it was deep enough to come up to the chest of a skinny-dipping 12-year-old.
Our swimming hole lasted several weeks until a heavy summer thunderstorm dumped enough water into the branch to wash even the crosstie away.
I fished Dearing Branch a lot, too. I made myself a “fly rod,” a stick with some fishing line tied to it. My hand tied fly was made with chicken feathers and some of mama’s sewing thread on a #6 bream hook.
I have no idea what it looked like but I caught many tiny bluegill and hornyhead chubs by dabbling it on the surface of deeper holes in the branch. I guess my trembling it made it look like a bug on top of the water.
I had a wonderful childhood outdoors. It helped that our tv got only two channels and those black and white shows were not much interest until after dinner, when I watched a couple hours of such shows as Bewitched, The Flintstones, Twilight Zone, Bat Masterson and The Beverly Hillbillies.
At that age, I don’t think anything would have kept me inside though! I am sorry most kids nowadays don’t get to experience such fun outside.
Making Dad Happy on Father’s Day is Simple Hey Ronnie, Josh here. I’m St. Croix’s communications manager, and that’s me fishing with my son Jack in Alaska last summer. Fishing with my kids is what makes me happiest. I also like fishing gear and fishing clothes… all of it. We dads are pretty simple, right?
To celebrate dads everywhere in advance of Father’s Day, the St. Croix Factory Store is offering some great deals and one-stop shopping for everything dads love! SHOP $20 LIMITED EDITION-FATHER’S DAY TEESSHOP 20% OFF ALL IN-STOCK APPARELSHOP ROD, REEL & TACKLE SPECIALSSale ends at 11:59 PM Central Time on June 1. All quantities are limited. While supplies last. Remember… in addition to offering easy online shopping, the St. Croix Factory Store is a full-service, physical tackle store. That means if you ever have questions or need any help at all, you can pick up the phone during business hours, call 715-762-3226 Ext. 119, and talk to one of our team members. They’re here to help!
– JoshBEWARE OF IMITATIONS! There’s only one St. Croix Factory Store. Our website is StCroixRodFactoryStore.com.
PRE-REGISTER TO ATTEND CAD IN PERSONJoin Us in Celebration of Anglers and Angling at One of the World’s Most-Unique Fishing Events2025 St. Croix Customer Appreciation Day Planned for June 21
PARK FALLS, Wis. (May 7, 2025) – St. Croix Rod invites anglers to join in celebration of fishing at its 2025 Customer Appreciation Day, Saturday, June 21 at the St. Croix Factory in Park Falls, Wisconsin.
Customer Appreciation Day continues to evolve and grow, but the event’s identity and purpose remain the same. It’s a chance for the St. Croix Rod and SEVIIN Reels Teams to express thanks to our anglers while celebrating our collective passion for fishing. “We provide the setting for our team members to spend a really fun day serving and interacting with thousands of visiting anglers, and the dynamic takes over from there,” says Jesse Simpkins, St. Croix Vice President of Marketing. “Each year we provide more opportunities and new experiences for both in-person and online participants as well. It’s a special day our entire team looks forward to every year.”
Visiting anglers look forward to the event as well. “We have anglers who make the trip to Customer Appreciation Day in Park Falls every year, plus hundreds of new visitors each year,” says St. Croix Vice President of Sales, Steve Self. “They come from all over the country and from overseas, too.”
Anglers attending Customer Appreciation Day are part of the St. Croix Family and experience something no other rod manufacturer offers on such a personal level. This year’s event will include multiple opportunities to learn about the rod-building process, informative fishing seminars from St. Croix pros, casting demonstrations, a free lunch provided by Johnsonville, prize drawings, free line winding, and – of course – a variety of special, one-day-only deals on St. Croix rods, special limited-edition combos, SEVIIN reels, tackle, and apparel, which are available both in-person and online.
2025 St. Croix Customer Appreciation Day Activities
Rod Building – Learn the process of how St. Croix Rods are handcrafted. Multiple stations will be set up for you to see an abbreviated example of how our rods are built. Included in this will be a live rod winding demonstration. SEVIIN Tent – See how we engineer and test our reels. We put them through more than 15 grueling tests with thousands of reps to make sure your time on the water is fun and productive! Fishing Seminars – Gain fishing knowledge and up your game on the water. We have a full day of informative presentations – in person and live streamed – presented by St. Croix and SEVIIN Pro Staff. Learn from these elite anglers and have fun doing it. The current schedule includes seminars from Al and James Lindner, Bassmaster Elite angler Pat Schlapper, Brian “Bro” Brosdahl, and Joel Nelson, as well as a second-annual in-depth musky seminar delivered by a panel of the Northwoods’ top musky anglers. Seminars will be livestreamed on St. Croix’s YouTube channel and Facebook page.
Special CAD-Only Deals at the St. Croix Factory Store – CAD attendees and virtual participants will enjoy exceptional one-day-only deals on a huge selection of various St. Croix rods, special combos, gear, and limited-edition St. Croix CAD apparel. In addition to regular items, all CAD deals and special offers will be available online at stcroixrodfactorystore.com the day of the event.
Partner Vendors While the people of St. Croix and SEVIIN host CAD, the event is enriched by the presence and participation of a variety of other great companies from within the fishing industry, including Rapala, Daiwa, Stormy Kromer, Walleye-X, and others.
Giveaways Anglers attending CAD in-person are automatically registered for three huge prize drawings! All prize drawings will take place at 1:30PM after the seminars.
BassmastHERCreated by B.A.S.S., BassmastHER is a support system for education, travel, inspiration, and more to the passionate community of female anglers. Meet BassmastHER Ambassador, Maggie Jo Carsello, a fishing influencer and tournament angler from Madison, Wisconsin with the goal of inspiring women to claim their space on the water. Improve Your Casting – Spincasting, spinning, baitcasting, or even fly casting, learn the proper technique from our team members with the latest St. Croix rods and SEVIIN reels at the onsite casting pond. Free Johnsonville Lunch – We’re always working to deliver our anglers the upper hand, and a full stomach! Our friends from Johnsonville will be here to help celebrate our anglers with premium Johnsonville brats and hot dogs!
Free Line Winding – Anglers who pick up a deal on a combo or a reel at CAD can have the reel spooled with line at no cost (available to in-person CAD attendees only), courtesy of St. Croix, SEVIIN, and the University of Wisconsin Fishing Team!
Warranty Service – If you’re visiting Customer Appreciation Day on June 21, here’s your chance to save time and money by getting your warranty claim processed in advance of your visit. Pre-register your warranty claim HERE before 5:00PM Central Time on Friday June 13. Bring your broken rod to the Warranty Tent at Customer Appreciation Day, pay a $30 In-Person Warranty Fee (half of our Standard $60 Warranty Fee) and pick up your rod!
Meet the St. Croix and SEVIIN Teams – At least 32 sets of hands come in contact with a St. Croix rod before it ever reaches yours, and there are a whole lot more that help design them and bring them to market. Meet the St. Croix and SEVIIN team members who share a passion for crafting the “Best Rods on Earth,” as well as a passion for fishing that matches your own. They talk a lot about the what’s and how’s of making rods and reels, but most of them really just want to talk about fishing and swap stories!
Plan Your Trip and Stay Up to Date
Anglers can learn more and stay up to date with St. Croix’s 2025 Customer Appreciation Day event by following St. Croix on Facebook and Instagram, or by checking back regularly at stcroixrods.com.
For all kinds of great ideas, information, and assistance in planning your travel to Northern Wisconsin, visit the Travel Wisconsin website.
About St. Croix Rod Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for over 75 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major American rod company to still build rods entirely from design through manufacturing. The company remains family-owned while owning and operating duplicate manufacturing facilities in Park Falls, Wisconsin and Fresnillo, Mexico. With popular trademarked series such as Legend®, Avid®, Premier®, Imperial®, Triumph®, Mojo, and BASS X, St. Croix is revered by all types of anglers from around the world. The St. Croix Family of Brands includes St. Croix Rod, SEVIIN Reels, St. Croix Fly, and Rod Geeks.
If You Are A Walleye Fisherman, Consider Rivers from North to South: The First Choice for Early Spring Fishing
The great thing about fishing is that it can be done anywhere with water, from farm ponds to oceans and everything in between, including flowing rivers and streams. Fishing for many species in the current offers a great chance to catch more predictable fish as they use the current to find forage.
For those in the northern region, it also offers the first chance to launch the boat in open water, and for those further south, it’s a great opportunity to catch grouped-up springtime fish. That’s why a Wisconsin guide primarily targeting walleye in the early spring, Troy Peterson, and a bass fishing champion from Alabama, Dustin Connell, can find common ground in their love for springtime river fishing.
A First Chance at Open Water
After a long and cold winter, things are warming up slightly in the North Woods. Many of the lakes still have a covering of ice, but the rivers are free and clear, meaning it’s time to launch the boat for the first time of the year. This is the scenario Troy Peterson finds himself in currently, and he’s ready to target walleye on the Fox and Wolf rivers.
“We have two main river systems here, the Fox River near Green Bay, which is a destination for trophy walleye, and the Wolf, which is more for your ‘eater’ size walleye, and we fish them both this time of year,” he said. “The best days are sunny days when those fish move up super shallow. We throw a lot of hair jigs tipped with plastic or fathead minnow, blade baits, and Rippin’ Rap-style baits and try to make a lot of noise.”
After a long winter, many of these walleyes are hungry and can be fairly predictable in their locations, but Peterson also utilizes his electronics to find them.
“That shallow water warms up quicker, and on sunny days, they are up shallow. During low light conditions, we’re looking for transitions and targeting the deep holes adjacent to shallow sand flats. I’m talking a foot or two of water at times,” he said. “A lot of those places will be on the bends of the river, inside bends where the current wraps around and creates a little bit of an eddy and some slack water. We also use side imaging quite a bit because there are so many places these fish can be, and you won’t be able to see them without electronics because of how shallow they can be at times.”
Once he locates a good fish population, Peterson finds that they are typically ready to bite, but he adds that presentation is key for targeting these fish.
“Usually, if you throw something in their face, they are going to have no problem eating it,” he said. “The issue with fishing in the river is the heavy current, which can put a big bow in your line, and you can’t present a bait properly. That’s why your line diameter is so important.”
His line of choice is a 12 lb Seaguar PEX8 braid, a micro-thin JDM braided line, and he goes against the trend of braid to a fluorocarbon leader and uses a straight braided line. “It’s so thin that you can get away without a leader and tie directly to your bait, and they can’t see it,” he said. “The ultra-thin diameter of that line is great for cutting the current and allows you to make extremely long casts, whether vertically jigging or just casting hair jigs or blade baits. That gives you a better connection for a proper presentation, which is critical.”
Connell’s Simple Approach to Rivers in the Spring
Two-time Major League Fishing REDCREST Champion Dustin Connell has racked up wins on various fisheries, but at heart, he’s a ‘river rat’ from his bass fishing upbringing. His 2024 REDCREST triumph was on the current-influenced Lay Lake in Alabama, and he’s fished the famed Coosa River his entire life. This has taught him plenty about catching bass in moving water, and he says the spring months are an outlier compared to the rest of the year.
“The biggest thing with river fishing is understanding how the current is running, but spring is the only time when you want to get out of the current,” he said. “You can still catch them in current seams and pockets, but around the spawn is the only time they are not right in the current. It doesn’t matter how nice the water looks; they are probably not in it like any other time of the year. But, when they are done spawning, they’ll be right back in it again.”
With this in mind, Connell approaches a river system more like he does a lake. “It’s a three-pronged approach for me that’s pretty simple,” he said. “I like a ½ ounce jig, a big spinnerbait, and something on the bottom like a drop-shot or shaky head. That will work for you in the spring anywhere on the Tennessee River lakes, the Coosa River chain, the Alabama River, or anywhere you are fishing with current during the spring.”
A tried-and-true jig is a simple bait Connell uses for its versatility on river systems. “I can fish current seams with it, I can fish rock piles, and I can pitch to laydowns with that same jig,” he said. “The spinnerbait is another important tool because it works well in dirtier water, which happens all the time on river systems with spring rains. For both the jig and spinnerbait, I fish them on 17 lb Seaguar InvizX fluorocarbon; it’s so strong and casts great with either bait, much better than it will with 20 lb test.” Finally, Connell says you can’t fish a river system in the spring without something fished along the bottom. His top picks are two finesse rigs, a shaky head, and a drop shot.
“All winter long, the bass are out suspended and chasing bait, and it’s like they say, ‘I need to sit down now,’ and start relating to the bottom more,” Connell theorized. “A perfect bait for targeting stump flats, gravel bottom, seawalls, or even bedding fish is with a finesse worm and a shaky head. I will use that and a drop-shot to slow down and pick apart that cover and throw both on a 21 lb Seaguar PEX8 braid with a 12 lb Seaguar Tatsu fluorocarbon leader; it’s the perfect setup of a thin line that casts great with plenty of strength.”
Fishing a river system is a great way to cash in on some great early spring fishing, whether for walleyes in Wisconsin or bass in Alabama and throughout the Southeast. Moving water of all forms is ideal for all predatory species, and right now is a perfect time to fish them.
Seaguar PEX8 is a micro-thin braid in high-visibility Passion Pink imported from Japan. It is available in 200 meter (219-yard) spools in sizes ranging from 12 to 33 lb tests. (Please check line diameter closely.)
Seaguar InvizX Fluorocarbon mainline is available from 4 to 25 lb tests on 200-, 600-, and 1000-yard spools.
Seaguar Tatsu Fluorocarbon mainline is available from 4 to 25 lb tests on 200- and 1,000-yard spools.
Seaguar Gold Label Fluorocarbon leader is available in 25- and 50-yard spools in 2, 4, 6, 8, 10 & 12 lb tests for freshwater use, complementing the 15, 20, 25, 30, 40, 50, 60, and 80 lb test leaders available for saltwater.